We don’t” to the world and began accelerating its focus towards a privacy-first search engine that can change the way we browse the web. In 2011, DuckDuckGo announced, “Google tracks you. With this in mind, it’s no surprise that DuckDuckGo has flourished as the “Privacy-first search engine,” implementing steps to ensure DDG users don’t have their personal data collected while browsing the web, and can finally achieve an inkling of personal privacy online.ĭuckDuckGo was officially launched in 2008 by founder Gabriel Weinberg, an entrepreneur who had attempted to launch a social networking website before beginning his work on the DDG search engine.įrom the beginning, DDG boldly promised users that they would not track their search history, and would maintain a focus on privacy. This is a staggering amount of people who simply believe that privacy, in today’s day and age, is nearly impossible to achieve. According to recent data from the Pew Research Center, roughly six out of every ten Americans believe it is not possible to go through daily life without having any of their personal data collected. With the increasing frequency of online advertising and information tracking technology that sells user information to the highest bidder, internet users have become increasingly cautious about their privacy when browsing the web. DuckDuckGo is the “underdog” search engine that seemingly came out of nowhere in recent years, going so far as to start competing with search giants such as Google, Bing, and Yahoo.
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